Increasing vehicle loading by utilising spare capacity

March 3rd 2021

The aim of the implementation is to test whether fill rates can be increased by unlocking spare capacity of service-driven companies to cost-efficiently supply P&G consumer goods to high-frequency stores (HFS) and reduce the generated impacts of distribution and shopping.

BAU HFS owners supply themselves in regular supermarkets or wholesale markets or get supplied by distributors or wholesalers
A1 HFS owners order P&G products online. Deliveries are done by Febelco, a distributor of pharmaceutical products. Transport between P&G warehouse and Febeclo warehouse is done by a traditional transport operator.