March 3rd 2021
The aim of the implementation is to test whether fill rates can be increased by unlocking spare capacity of service-driven companies to cost-efficiently supply P&G consumer goods to high-frequency stores (HFS) and reduce the generated impacts of distribution and shopping.
| BAU | HFS owners supply themselves in regular supermarkets or wholesale markets or get supplied by distributors or wholesalers |
| A1 | HFS owners order P&G products online. Deliveries are done by Febelco, a distributor of pharmaceutical products. Transport between P&G warehouse and Febeclo warehouse is done by a traditional transport operator. |
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Adoption Rate
Alternative 1 : 0%
Adoption Willingness
Alternative 1 : 7%
Feasibility
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Consultation
Duration
Facilitators
- P&G
- Febelco
- Distributor
- Webshop developer
- Sales company
Lessons Learnt
- Pricing is key
- Assortment should be extensive
- Ability/willingness among store owners to pay and order online is crucial
Barriers
- Price perception among store onwers
- Behavioural change store owner (not able to pay/order online)
- Store owners do not want to pay prior to delivery
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Brussels
Population
Goods Volume
Congestion Level
FTE UFT
Road Density
Share of Commercial Vehicles
Land Use
Industry Characteristics
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Environment
Transportation
Additional Indicators